In a late night/ early morning Facebook scan I scrolled across this ad. The brand Always (popular brand of feminine products) is starting a campaign focused on “like a girl.” I encourage you to click here to watch the short video in a new window.
I am guilty of using the phrase like a girl, especially to my younger brother when we were kids. The same way that my dad said to me when I stubbed my toe, my papa said when he was teaching my to pitch. They didn’t say it to be mean, or hateful. It was a joke telling me to be tough. The effect of using this negative connotation didn’t even cross my mind until a late night China Wok binge brought about deep conversations about life and society. My friend Lena mentioned she makes it a conscious decision not to say like a girl to her son.
The ad has a very real message. For those who think the phrase is harmless, look at how confident those little girls are. They have no reason to think that being a girl or doing things like a girl is lesser. We give that idea to kids. Even as strong women, when we say “quit acting like a girl” we perpetuate the underlying theme that we are second-rate. How is that fair to the daughters of this generation? We want them to be strong but tell them they aren’t quite as good.
Don’t stop saying like a girl. Say it like it really is. I walk, talk, think, and shoot like a girl. For those of you who tweet, you can even tweet #likeagirl. Trend something that matters.